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Milan Brkljač

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DOCENT

[/fusion_text][fusion_separator style_type=“single solid“ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ flex_grow=“0″ top_margin=“1%“ bottom_margin=“3%“ width=“70px“ alignment=“left“ border_size=“2″ sep_color=“#d6d6d6″ icon=““ icon_size=““ icon_color=““ icon_circle=““ icon_circle_color=““ /][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ fusion_font_family_text_font=““ fusion_font_variant_text_font=““ line_height=““ letter_spacing=““ text_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]Biografija
Milan Brkljač je rođen u Beogradu 1988. godine. Završio je Gimnaziju „Isidora Sekulić“ u Novom Sadu, gde je upisao studije na Univerzitetu u Novom Sadu, Ekonomskom fakultetu u Subotici 2007. godine. Osnovne akademske studije završio je 2011. godine i iste godine upisao master akademske studije. Nakon završetka master akademskih studija 2012. godine zaposlio se u kompaniji NIS GAZPROM NEFT, Novi Sad gde je radio do 2014. godine. Doktorske akademske studije upisao je 2013. godine na Univerzitetu u Novom Sadu, Ekonomskom fakultetu u Subotici, gde je odbranio doktorsku disertaciju pod nazivom „Determinante namere korišćenja usluga iz domena ekonomije deljenja kod milenijumske generacije u Republici Srbiji“ 2021. godine. Uporedo sa doktorskim studijama radio je u kompaniji Digipuls d.o.o. Novi Sad i Visokoj školi modernog biznisa u Beogradu.
Kontinuirano je posvećen stručnom usavršavanju. Tokom aprila meseca 2012. godine boravio je u studijskoj poseti Univerzitetima i kompanijama u Nemačkoj i Austriji: Technische Universität München, Fachhochschule Oberösterreich, Mercedes-Benz Stüttgart, BMW München, John Deere Mannheim, TGW Logistics group Wels, Eurofoam GmbH Linz. Takođe tokom oktobra 2018. godine bio je polaznik sedme međunarodne DAAAM doktorske škole, DAAAM International Vienna, održanoj u Zadru, R. Hrvatska, kao stipendista FESTO Scholarship. Milan Brkljač je kao član marketing tima kompanija u kojima je radio prošao obuke iz oblasti Digitalne fotografije, Digitalnog marketinga, poseduje sertifikate ECDL CORE Certificate JISA-Union of ICT Societies, kao i sertifikat Google Ads Display Certification, ID: 57351454: Google Inc.
Objavio je više naučnih i stručnih radova u časopisima i na međunarodnim naučnim skupovima u Srbiji i inostranstvu. Osnovna stručna interesovanja su mu teme iz oblasti marketinga, ponašanje potrošača, digitalni marketing, trgovina, upravljanje odnosima sa potrošačima, ekonomija deljenja i marketing komunikacije.
Bio je stipendista Ministarstva prosvete Republike Srbije od 2008 do 2010 godine; stipendista FESTO Scholarship – for Students at the 7th International Doctoral School, 2018. godine; dobitnik prve nagrade na studentskom takmičenju, zajedno sa timom studenata, za najbolji promotivni spot u okviru „Noći reklamatera“ na Ekonomskom fakultetu u Subotici. 2010. godine, kao i treće nagrade na srednjoškolskom likovnom konkursu 2005. godine.
Od stranih jezika tečno govori i piše na engleskom jeziku i služi se nemačkim jezikom. Uporedo sa Gimnazijom pohađao je i srednju muzičku školu „Isidor Bajić“ u Novom Sadu, odsek muzički saradnik – teoretičar. 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Bibliografija
M51 – Vrhunski časopis nacionalnog značaja:

  • Brkljač M. (2012). Koncept životne vrednosti kupca kao metod za rangiranje kupaca. Anali Ekonomskog fakulteta u Subotici, 48(28), 157-165.
  • Stanković J., Brkljač M., Nikolić S.T. (2014). Strategic integrated marketing communications: domination or equality of elements? Anali Ekonomskog fakulteta u Subotici, 51(32), 205-218.
  • Lukić M.J., Brkljač M., Perčić R.K. (2019). Brendiranje poslodavaca u funkciji privlačenja i zadržavanja talenata koji pripadaju generaciji milenijalaca. Marketing, 50(2), 83- 93.
  • Brkljač M., Stojanović I., Maksimović L. (2019). Analiza primene i izgradnje brenda kao instrumenta za sticanje konkurentske prednosti – primer tržišta restorana u Novom Sadu. Tranzicija, 22(44), 77-91.

M33 – Saopštenje sa međunarodnog skupa štampano u celini:

  • Brkljač M. (2013). Marketing aspekti uticaja inovacija u društveno odgovornom poslovanju. Internacionalni naučni skup SM 2013: Strategijski menadžment i sistemi podrške odlučivanju u strategijskom menadžmentu, Palić – Subotica; Tema skupa: Korporativno upravljanje u funkciji održivog razvoja; Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Zbornik radova, 18, 2013, str. 778-788.
  • Brkljač M. (2013). Modified CLV concept for use in turbulent economies. In the Proceedings of the 6th PSU-UNS International Conference on Engineering and Technology (ICET-2013), University of Novi Sad, Faculty of Technical Sciences, May 15-17, 2013, Novi Sad, Serbia, Paper No. T.9-2.1, pp. 1-4.
  • Brkljač M. (2013). Innovations in Function of Marketing Channels Development. In the Proceedings of the III International Symposium Engineering Management and Competitiveness 2013 (EMC 2013), University of Novi Sad, Technical faculty “Mihajlo Pupin”, June 21-22, 2013, Zrenjanin, Serbia, pp. 234-238.
  • Ćosić Đ., Brkljač M. (2013). Promotion of Insurance Companies by Investing in Preventive Measures. In the Proceedings of the III International Symposium Engineering Management and Competitiveness 2013 (EMC 2013), University of Novi Sad, Technical faculty “Mihajlo Pupin”, June 21-22, 2013, Zrenjanin, Serbia, pp. 69-72.
  • Brkljač M., Stanković J. (2013). The Role of ’Word of Mouth’ Communication in Service Marketing. In the Proceedings of the International Scientific Conference Deindustrialization: Phenomena, Consequences. University of Novi Sad, Faculty of Technical Sciences, June 15, 2013, Novi Sad, Serbia, pp. 253-263.
  • Brkljač M., Stanković J., Gajić S. (2013). Gaining a competitive advantage by integration of marketing and logistics. In the Proceedings of the 1st Logistics International Conference (LOGIC 2013), University of Belgrade, Faculty of transport and traffic engineering, November 28-30, 2013, Belgrade, Serbia, pp. 121-125.
  • Mesaroš I., Brkljač M., Leković K. (2013). `Bus advertising` – efikasan način oglašavanja u uslovima recesije. Treća internacionalna naučna konferencija „ekonomija integracija“ znanjem od recesije ka prosperitetu (ICEI 2013), Univerzitet u Tuzli, Ekonomski fakultet, decembar 06-07, 2013, Tuzla, BIH, str. 843-854.
  • Brkljač M., Simić R. (2014). Competitive advantage of service companies by creating strong brand through efficiency management. In the Proceedings of the IV International Symposium Engineering Management and Competitiveness 2014 (EMC 2014), University of Novi Sad, Technical faculty “Mihajlo Pupin”, June 20-21, 2014, Zrenjanin, Serbia, pp. 215- 220.
  • Simić R., Ilić M., Brkljač M., Simić D.T. (2014). Aplikacija za analizu poslovanja servisnih kompanija. XIII međunarodni naučno-stručni Simpozijum INFOTEH-JAHORINA 2014, Univerzitet u Istočnom Sarajevu, Elektrotehnički fakultet, Jahorina, Bosna i Hercegovina., mart 19-21, 2014, str. 779-783.
  • Stanković J., Brkljač M., Nikolić S.T. (2014). Strateški integrisane marketing komunikacije: dominacija ili jednakost elemenata? Internacionalni naučni skup SM 2014: Strategijski menadžment i sistemi podrške odlučivanju u strategijskom menadžmentu, Palić – Subotica; Tema skupa: Integracioni procesi u funkciji konkurentnosti i ekonomske efikasnosti; Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Zbornik radova, 19, 2014, str. 1-11.
  • Brkljač M., Stanković J. (2015). Značaj E-kanala na međunarodnom tržištu hotelijerstva. Internacionalni naučni skup SM 2015: Strategijski menadžment i sistemi podrške odlučivanju u strategijskom menadžmentu, Palić – Subotica; Tema skupa: Strategija razvoja i konzistentnost ekonomskih sistema u uslovima globalizacije; Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Zbornik radova, 20, 2015, str. 888-900.
  • Brkljač M., Cvjetićanin J., Maksimović L. (2018). Uticaj STEM obrazovanja na milenijumsku generaciju kao radnu snagu. Treća međunarodno znanstveno-stručna studentska konferencija SKEI 2018, Vukovar – 25.05.2018. R. Hrvatska; Tema skupa: STEM obrazovanje – Temelj razvoja modernog društva; Veleučilište „Lavoslav Ružička“ u Vukovaru, R. Hrvatska, Zbornik radova, 3, 2018, str. 38-46.
  • Brkljač M., Sudarević T. (2018). Sharing Economy and „Industry 4.0“ as the Business Environment of Millennial Generation – a Marketing Perspective. Annals of DAAAM & Proceedings, 29, pp. 1092-1101. DOI: 10.2507/29th.daaam.proceedings.156
  • Brkljač M., Lukić M. J., Dejanović M. A. (2018). Inovacije, nove tehnologije i milenijumska generacija – istovremeni razvoj. Fourth international scientific-business conference LIMEN 2018: Conference Proceedings: Leadership & Management: Integrated Politics of Research and Innovations; Belgrade, Serbia, December 13, 2018, pp. 411-418, DOI: https://doi.org/10.31410/limen.2018.411
  • Brkljač M., Stojanović I., Maksimović L. (2019). Analiza primene i izgradnje brenda kao instrumenta za sticanje konkurentske prednosti – primer tržišta restorana u Novom Sadu. Četvrta međunarodno naučno-stručna studentska konferencija SKEI 2019, Travnik – 09.05.2019. Bosna i Hercegovina; Univerzitet „Vitez“ u Travniku. Zbornik radova, 8, 2019, str. 216-237. ISSN: 1986-5945

M63 – Saopštenje sa skupa nacionalnog značaja štampano u celini:

  • Brkljač M., Živković A. (2013). Marketing ergonomskih tehničkih sistema i efekat na poslovanje. Zbornik radova 10. nacionalne konferencije sa međunarodnim učešćem ’Unapređenje sistema zaštite na radu’, Univerzitet u Novom Sadu, Fakultet Tehničkih nauka, oktobar 23-26, 2013, Tara, Srbija, 180-189. ISBN: 978-86-7892-549-8

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